Reporting

Below follows a brief explanation of the most important ratios from your profile.

Get an understandable overview of the results, as your kommunikationsindsatser generates from, for example, Google Analytics, Google ads, social media, newsletters, etc.

WEBANALYTICS

With Webanalytics get insight in the visits on your website via an intuitive and easy to understand interpretation of data from Google Analytics. You can see how many users and number of visits that have been, from which the user entered on the site, what pages they have visited, and which keywords have led to a visit from search engines.

DEFINE THE PERIOD OF TIME

When In log in, choose In which period you would like to see, and on the front, you will get presented with the total statistics and key fundamentals. You can then click you in on every single channel and see specific information for each of these. Graphs and charts make it easy to follow the development over time, and helps you to even, easy, and manageable, to understand your data.

WHAT IS THE MEANING OF THE DIFFERENT CHANNELS?

DIRECT
When the user has typed your web address directly in the browser, or clicked on a bookmark page from your website. 
The user arrives directly to your site, they must be presumed in advance to have some knowledge of your business.

GOOGLE ADS
Visit via clicks on the Google Ads ads. The top and bottom rankings on Google is reserved for the Google Ads, which is an effective way to be more visible when customers are searching for your products or services. You may know the ads on the little green mark, which appears in the search results.

ORGANIC
The ‘ordinary’ results on Google, not Google Ads. Good rankings for your website in the organic results require that the website is optimized for search engines. Also called SEO, Search Engine Optimization or search engine optimization.  

Reference pages
A referring page is the external sites f.ex. dealers, partners or blogs, which, via a link referral traffic to your website. You can also receive a visit from unwanted reference pages, f.ex. from our own website or from spammy pages. These add no value, when In analyzing your traffic, and can be filtered from Google Analytics.

SOCIAL MEDIA
When the user comes to your website via a social media. It can f.ex. be from the company's LinkedIn page, or through a private postings on Facebook, where there is a link to your website.

OTHER
Less or unknown sources of traffic are gathered under the channel ’Other’. It can f.ex. be visit via Google My Business or Trustpilot.

VISITS

Total number of visits on the website. Multiple visits from the same user within the same half-hour, recorded as one visit.

USERS

Total number of persons who have visited your website. The same user's visits from the desktop, mobile and tablet, it is recorded as three users.

ONLINE USERS

Total number of online users right now as well as allocation from each unit respectively in computer, mobile and tablet.

NYE USERS

Number of nye people who have visited your website. The same user's visits from the desktop, mobile and tablet, it is recorded as three users.

NYE VISIT IN PERCENT

The percentage of the total number of visits that is from the nye users.

BOUNCE rate

Bounce rate/bounceraten is the percentage of the total number of visits in which the user only visited one page.

AVERAGE VISIT DURATION

The average duration of the visit, for the total number of visits.

PAGES PR. VISITS

The average number of pages visited for the total number of visits.

WEBLEADS B2B

In the Webleads B2B is a list of the companies with private ip networks that have visited your website. Once we have verified a visit from a company, you will in Webleads B2B could see besøgshistorikken and the details for each visit. We show which subpages the company have visited, date and duration, and which the channel, that has generated the visit. Your sales organization will now have a completely unique knowledge, when In subsequent contacts of companies. Webleads B2B is a B2B tool, and we can't identify visits from private.

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