We rely on friends and acquaintances in our network. We rely less on advertising, when the sender is the company itself. Not least, therefore, is the use of influencers has increased massively over recent years. For the use of influencers to work if it's done right.

To use influencers in your campaigns is to create a credible and engaging content that captures the attention of the consumer. Partly because influenceren are in close contact with its target audience and knows them well. Partly because his or her followers trust their choices and their recommendations. This is exactly what creates the value of using influencermarketing to hit your target audience.

In cooperation with the Inmix we advise you in, what is the value of a collaboration with influencers can give your brand and put together a campaign that works. We select relevant influencers for your specific product and will coordinate the dialogue between them, your agency and you all the way through.

The content influencerne generates can be reused on other channels, f.ex. on your website, your newsletters and your own social media and hence you can beat the cost of creative idea generation and content together – and get more value for money.